TYPE
GROUP PROJECT
AREA OF FOCUS
TREND FORECASTING
3D MODELLING
LENGTH
9 WEEKS
BRIEF
Design a footwear concept for Reebok based on trend forecasts for A/W 2021/2022.
INSPIRATION
MOOD BOARD
In A/W 2021-2022 we imagine a retreat from the world into the woods, and the backcountry of our minds. We’re tuning in, dropping out and searching for ourselves in excellent technical footwear. Muted tones communicate forest flora and natural features. Lichens, moss, forest fog and fields inspire a pacific attitude and relief from dystopian megastructures and virtual overstimulation, while responsible synthetics give us the performance we need to make our quiet egress back into nature.
RESEARCH
USER PROFILE
Individuals seeking to reconnect with nature and the desire to explore unfamiliar terrain. Appreciates a versatile shoe that embraces the outdoor aesthetic - neutral/organic color combinations and performance materials, that can suite both urban and outdoor pursuits. Values functional, responsible material usage.
DESIGN DEVELOPMENT
FORM
DESIGN DEVELOPMENT
OUTCOME
01
The bulbous tongue evokes the feeling of protection, assured through comfort and the functionality of a secure pocket during a hike.
02
Internal lacing allows for easy donning and doffing, providing an extra layer of protection against wet environments, while the shock cord facilitates custom temperature adjustments, allowing the wearer to release for ventilation and cinch to maintain warmth.
