PROJECT TYPE

Design Competition

COLLABORATORS

Marie-Pier Alary

BRIEF

Project Arrow was a design competition initiated by the Automotive Parts Manufacturers' Association, asking Canadian design students to design an all-Canadian electric concept vehicle for 2025.

The design brief set expectations for a CASE vehicle: “Connected,” “Autonomous," “Shared,” and “Electric,” providing the opportunity to design many new human-centric services.

Co-designed by Marie-Pier Alary, our concept embraces the diverse needs of the Canadian people through features of modularity and accessibility.

MODULARITY IS THE NEW LUXURY

Many parts of Canada allow you to commute from the city to the mountains as if its your backyard. E-NOVA was designed to adapt to these environments seamlessly, and accomodate the range of activites Canadians are fortunate to experience.

MODULAR MOBILITY

Our goal of seamless accessibility within environments, gave rise to the concept of a multi-use scooter, encouraging the use of micro-mobility as a convenient way to commute in dense city centres. Electric scooters are currently obtrusive when grocery shopping, or getting on the bus, which informed our easiliy foldable and compact design.

MODULARITY

Hooks on the handlebar can be configured to take over the roll of a shopping cart when picking up a few grocery items or the trolley shelf can help transport heavier heavier equipment from the vehicle to the campsite.

The all-electric nature of the vehicle provided extra space in the front of the vehicle where a combustion engine would sit, accomodate the charging centre for the electric scooter.

So for the design of the seats we priotritized two factors, using lightweight materials for optimal battery performance while also focusing on ergonomics and comfort especially for long road trips.

This is why we designed the seat cushion in a honeycomb shape. This usese significantly less material and allows for equal pressure distribution on the body. We also wanted to ensure the seat had optima lcomfort during both cold and hot weather, which his why we incorporated a mesh net for breathability and a heating element for heated seats. The net can also be esily removed forcleaning.